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MCAD Style Guide




Concept: MCAD apparel and products
Summer 2013
Products and style guide for the Minneapolis College of Art and Design.

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Print / Pattern Design




For 2015 I started my year with a challenge to make a print or pattern everyday. I began this project as I way to force myself to make work outside out my job. I wanted something fun that would allow me flexibility to use different mediums. Below is a curated collection of work from the project.

Client: Myself / Design* Sponge
Project: Prints and Patterns
Agency: Freelance
Category: Design, Prints, Patterns, Textile design
Year: 2015
Press: Design* Sponge guest posts one, two, three, four, five, six, seven


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Tea Print / Alea Toussaint


Pink Floral Pattern / Alea Toussaint


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All-Set Card Set




Greeting cards can be…impersonal. But for our friends, impersonal won’t cut it. Introducing, Your Kind of Card Set – An interactive way to send 8 cards, in colorful detail, all year long. Fill in the elements of each card that express your exact wishes, and voila! You’ve created personalized messages for your loved ones.

Client: Colle+McVoy
Project: Holiday Card Set
Agency: Colle+McVoy
Copywriter: Allie Gehan
Creative Director: Mike Caugin
Category: Greeting Cards, Print, Letterpress
Year: 2014
Press: Communication Arts The Egotist

All Set Card Set / Alea Toussaint

All Set Card Set / All Cards / Alea Toussaint
Happy Sunday Funday / Alea Toussaint

All Set Card Set / Detail / Alea Toussaint

All Set Card Set / Birthday Gif / Alea Toussaint

All Set Card Set / Detail

All Set Card Set / Happy Holidays / Alea Toussaint


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Blackeye Roasting Co.




Blackeye Roasting Co. is a local Minneapolis company that was looking for a fresh take on cold press coffee. Everything from logo design, packaging and table tents to social posts and t-shirts were created for this incredibly fast growing company.

Client: Blackeye Roasting Co.
Project: Create a far reaching identity system for Blackeye
Agency: Freelance
Category: Graphic Design, Logotype, Branding, Packaging, Art Direction, Social
Year: 2014 – 2015
Press : Kare 11
Photographer: Lunahzon

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Purina Veterinary Diets




In order to launch the new Purina Pro Plan Veterinary Diets name, we needed to create a meaningful platform with a modern, unique design. “Nutrition Forward” is our platform theme that brings clarity to pet nutrition by uniting veterinary professionals and Purina in advancing pet care together. The hallmarks of this movement are education, sharing success stories, and innovative nutrition solutions.

In an effort to cut through the clutter of the category, we developed a design system with powerful animal visuals and scientific iconography to reflect the progressive nature of our campaign. We unveiled our new look at the North American Veterinary Community Conference 2015, with our trade booth. We created posters, videos, mailers and leave behinds to reinforce our Nutrition Forward theme, and invited our veterinary audience to join us in our efforts to move nutrition forward.

Client: Purina
Project: Purina ProPlan Veterinary Diets Rebrand
Agency: Colle + McVoy
Copywriter: Allie Gehan
Art Directors: Casey Christian / Dan Linnihan
Creative Directors: Eric Husband / Sam Soulek
Photographer: Tim Flach
Category: Identity / Rebrand
Year: 2013 – 2015


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Otherwild Flower Boutique




Concept Work for Flower Boutique
Summer 2012
Identity and graphic direction for modern, young and quirky flower boutique in Los Angeles. The concept of the store plays with the interplay between organic natural world and the city of Los Angeles.

Otherwild Shop

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Poster Advertisement Grand Opening

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Chasity Brown Poster




Poster
Poster created for Colle+McVoy rooftop concert.

Client: Colle+McVoy
Project: Poster for Chastity Brown Rooftop Concert
Agency: Colle+McVoy
Creative Director: Mike Caugin
Category: Graphic Design, Poster
Year: Summer 2013
Awards: Bronze Pin at Ad Fed’s “The Show” 2014

Chasity Brown Poster

Watercolor

Chasity Brown Type

Poster In Context


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Great Outdoors Posters




Poster series to get people to get outside during the month of June at Colle+McVoy.

Client: Colle+McVoy
Project: Get Outside Month Posters
Agency: Colle+McVoy
Creative Director: Mike Caugin
Category: Graphic Design, Posters
Year: Summer 2013

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Pink In Context

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Green In Context

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Oh What Fun!




Branding and sinage for our Colle+McVoy holiday party 2013. Oh, What Fun!.

Client: Colle+McVoy
Project: Branding for Holiday Party
Agency: Colle+McVoy
Category: Graphic Design, Logotype, Branding
Year: Winter 2013

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Oh What Fun hanging signs

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